Smoked Barramundi instore!
Introducing Humpty Doo Barramundi - SMOKED!
Humpty Doo Barramundi is launching its smoked plate-size Barramundi in Australian Woolworths stores from 14 November.
Teaming up with Barossa Fine Foods has been the ticket to success for the Territory Barra brand. After several years of recipe development, different smoking methods and a long COVID pause, smoked Barramundi re-entered the to do list and hits the supermarkets mid November.
"We're so excited to finally have our smoked product in store," said Brand Manager Tarun Richards. "After so much testing and development in the background it's so rewarding to know our delicious smoked Barra will be hitting Woolies stores in the lead up to Christmas."
We love our smoked Barra and we hope you do too!
So, what's in the feed?
The food is designed to mimic our Barra's natural diet needs as much as possible while easing pressure on wild fish stocks by incorporating a range of proteins from vegetables and grains, as well as proteins from places that manufacture food for human consumption, including chicken, beef and fish. Instead of being discarded, these proteins are heat treated and dried, allowing what would normally be wasted to be converted into sustainable barramundi food and form part of a circular economy.
Barramundi can digest a wide range of proteins to optimise their health and growth. In the wild, they will eat other fish, birds, frogs, prawns, crabs, tadpoles, insects etc - if it's in the water, and it fits in their mouths, they'll eat it!
By incorporating proteins that would otherwise be discarded, we can grow a premium Australian product sustainably, while reducing pressure on our oceans and reducing food waste.
Website designed and developed by Captovate